Short books for people who think differently.

Selling online · Orderscale

The 1,000-Order Playbook

For online store owners who run Facebook ads

Run your store like it already does 1,000 orders a day.

Includes a 60-minute Zoom call with the author.

Available

$37Launch price. $299 after 15 October.

See the book

Selling online · Sidequest

How to Create Your Digital Product and Sell Using AI

For 18 to 24 year olds

Make one real thing with AI, then learn to sell it.

An interactive web book you read in your browser.

Coming soon

Leading the business

5 Ways of Thinking to Be a Better Leader

For people who lead a team

Catch your first thought before you react, and you lead differently.

A short web book: 50 short chapters and 3 worksheets.

Coming soon

Leading the business

6 Things a Brand Must Do When in Crisis

For local business owners and the person who runs their page

What to say and do when something goes wrong in public.

A short web book with a checklist, a reply template and a one-page plan.

Coming soon

Leading the business

How to Build a Future-Ready Team for Your Business

For owners with a few staff

Get what you know out of your head and into your staff.

A short web book with nine steps and three sheets to fill in.

Coming soon

Brand and design

DIY Branding Like a Pro for Small Businesses

For small business owners who make their own logo, posts and signs

Build your whole look yourself, and make the sign, the posts and the menu match.

A short web book with seven steps, two checklists and a one-page brand guide to fill in.

Coming soon

Brand and design

5 Simple Design Fixes to Elevate Your Small Business

For shop, cafe, salon and trade owners, and whoever does the posts

Make what you already have look like you meant it.

A short web book with a walk-through, a brief for your sign maker and a check to run before anything goes out.

Coming soon

Brand and design

Shoot Professional Brand Content From Your Living Room

For makers, cafes, salons and anyone who photographs their own work

Make your photos look like the thing in your hand, with the phone you already have.

A short web book with a light map, a shot list and a one-afternoon checklist.

Coming soon

Brand and design

Two Truths, One Lie: Things They Don’t Tell You About Design

For small business owners who pay for design, or are about to

Eight rounds of two truths and a lie, so you pay for what design can do and own what you paid for.

A short web book with eight rounds, two checklists and a one-page design brief to fill in.

Coming soon

Brand and design

Design That Actually Makes a Difference

For owners with a small design budget, and whoever looks after the page

Find the moment customers stop or leave, fix that one cheaply, and count whether it worked.

A short web book with a walk-the-path sheet, a before-and-after log and a check before you pay for any design.

Coming soon

Brand and design

How to Build a Business That's Truly Yours

For owners of cafes, salons, shops and trades, and anyone about to open

Find what only you have, say it in one plain sentence, and show it where people look.

A short web book with eight steps, a checklist, a worksheet and a fill-in template.

Coming soon

Writing for social media

3 Seconds to Stop the Scroll: How to Write Hooks That Grab Attention Fast

For owners who post, and the person who does their posts

Write first lines people stop for, from what really happens in your business.

A short web book with five ways to start, a hook check and a hook bank to fill in.

Coming soon

Writing for social media

From Brief to Post: How to Turn Content Ideas Into Social Media That Works

For owners who post their own work, or hand it to someone who does

Plan each post on one page, so it says one thing to one person and asks for one next step.

A short web book with nine steps, a one-page brief, a check before posting and a message for your helper.

Coming soon

Writing for social media

The 30-Day Content Calendar: How to Plan a Month of Social Media Content Without the Stress

For owners who do their own posting after the real work is done

Plan next month on one page, sized to the hours you really have.

A short web book with a 30-day planner and two checklists: a week of posts in one sitting, and missed days.

Coming soon

Content that grows

How to Make Better Shortform Content Without Bigger Budgets

For shop and service owners who film their own work

Pick a kind of video, make it a series, and film it on your own with one phone.

A short web book with a format picker, a one-video template and a filming checklist.

Coming soon

Content that grows

A Practical Guide to Building a Brand’s Content Strategy

For shop, salon, studio and trade owners who do their own posting

Decide what your posts are for, who they’re for, where and how often, all on one page.

A short web book with a place chooser, a one-page plan and a monthly check.

Coming soon

Content that grows

How Brands Can Grow Without Relying on Paid Ads

For local owners who feel invisible without ads

Count where your customers come from, then build the ways in that don’t stop when the money does.

A short web book with a count sheet, a 30-day checklist and a note to the business next door.

Coming soon

Content that grows

The Internet Is Your Creative Playground

For makers and small shop owners who go stiff online

One small try a week, so you find out what sounds like you without betting anything on one post.

A short web book with a try card, a list of 40 small tries and a kind scorecard.

Coming soon

Content that grows

Beyond the Trend: Creating Content That Stays Relevant

For shop, cafe, studio and service owners who do their own posts

Test any trend in two minutes, then make a few posts and pages that answer what customers always ask.

A short web book with a trend test, a library sheet and a bring-back plan.

Coming soon

Content that grows

Ideas Are Everywhere: How to Turn Everyday Things Into Great Content

For owners who think their business is too ordinary to post about

Find post ideas in your own working day, and catch them before they vanish.

A short web book with an idea bank, a one-week idea hunt and prompts for your phone.

Coming soon

Knowing yourself

Signs You Have Done Your Shadow Work

For anyone already doing shadow work

Tell real progress from the kind that only looks like it, and know what to practice next.

A short web book with a page to fill in today, a trigger log and an honest self-check.

Coming soon

Family and life

The Mother in Law Scripts

For wives and new moms

What to say and do when your mother in law crosses the line.

Coming soon