Blacksheep Mind

Short books for people who think differently.

Each one fixes one real problem, in plain words. Pick the one that fits you.

See the books

One problem per book. Plain words. Read it tonight.

The books

12 books so far, each for one kind of person and one real problem. More on the way.

Selling online

The 1,000-Order Playbook cover

Selling online · Orderscale

The 1,000-Order Playbook

For online store owners who run Facebook ads

Run your store like it already does 1,000 orders a day.

Includes a 60-minute Zoom call with the author.

Available

$37Launch price. $299 after 15 October.

See the book
How to Create Your Digital Product and Sell Using AI cover

Selling online · Sidequest

How to Create Your Digital Product and Sell Using AI

For 18 to 24 year olds

Make one real thing with AI, then learn to sell it.

An interactive web book you read in your browser.

Coming soon

Leading the business

5 Ways of Thinking to Be a Better Leader cover

Leading the business

5 Ways of Thinking to Be a Better Leader

For people who lead a team

Catch your first thought before you react, and you lead differently.

A short web book: 50 short chapters and 3 worksheets.

Coming soon

6 Things a Brand Must Do When in Crisis cover

Leading the business

6 Things a Brand Must Do When in Crisis

For local business owners and the person who runs their page

What to say and do when something goes wrong in public.

A short web book with a checklist, a reply template and a one-page plan.

Coming soon

How to Build a Future-Ready Team for Your Business cover

Leading the business

How to Build a Future-Ready Team for Your Business

For owners with a few staff

Get what you know out of your head and into your staff.

A short web book with nine steps and three sheets to fill in.

Coming soon

Brand and design

DIY Branding Like a Pro for Small Businesses cover

Brand and design

DIY Branding Like a Pro for Small Businesses

For small business owners who make their own logo, posts and signs

Build your whole look yourself, and make the sign, the posts and the menu match.

A short web book with seven steps, two checklists and a one-page brand guide to fill in.

Coming soon

5 Simple Design Fixes to Elevate Your Small Business cover

Brand and design

5 Simple Design Fixes to Elevate Your Small Business

For shop, cafe, salon and trade owners, and whoever does the posts

Make what you already have look like you meant it.

A short web book with a walk-through, a brief for your sign maker and a check to run before anything goes out.

Coming soon

Shoot Professional Brand Content From Your Living Room cover

Brand and design

Shoot Professional Brand Content From Your Living Room

For makers, cafes, salons and anyone who photographs their own work

Make your photos look like the thing in your hand, with the phone you already have.

A short web book with a light map, a shot list and a one-afternoon checklist.

Coming soon

Two Truths, One Lie: Things They Don’t Tell You About Design cover

Brand and design

Two Truths, One Lie: Things They Don’t Tell You About Design

For small business owners who pay for design, or are about to

Eight rounds of two truths and a lie, so you pay for what design can do and own what you paid for.

A short web book with eight rounds, two checklists and a one-page design brief to fill in.

Coming soon

Design That Actually Makes a Difference cover

Brand and design

Design That Actually Makes a Difference

For owners with a small design budget, and whoever looks after the page

Find the moment customers stop or leave, fix that one cheaply, and count whether it worked.

A short web book with a walk-the-path sheet, a before-and-after log and a check before you pay for any design.

Coming soon

How to Build a Business That's Truly Yours cover

Brand and design

How to Build a Business That's Truly Yours

For owners of cafes, salons, shops and trades, and anyone about to open

Find what only you have, say it in one plain sentence, and show it where people look.

A short web book with eight steps, a checklist, a worksheet and a fill-in template.

Coming soon

Family and life

The Mother in Law Scripts cover

Family and life

The Mother in Law Scripts

For wives and new moms

What to say and do when your mother in law crosses the line.

Coming soon

Why a black sheep?

Because the people these books are for do things their own way. Each book is short, written in plain words, and honest: no hype, no income promises, no fake reviews. Just one real problem, and what to do about it.