Today only: buy the book, get a free 4-hour session with the author. First 20 orders.

For people who sell online and run Facebook ads

A $4k course, a $997 course, or this operating manual.

Not for restaurants or delivery companies. The orders in the title are online store orders.

The 1,000-Order Playbook is a plain manual for online store owners, not a course. It has 12 chapters, and each one ends with something you build for your own store, from a scorecard of where your store stands today to a 13-week cash plan. No pitch, no income screenshots.

Get the Playbook, $37
The 1,000-Order Playbook cover
The plan

The road to 1,000 orders a day.

One step at a time. You don't have to fix everything at once: the book shows you which part of your store to fix first, then the next, in this order.

  1. Find what's holding you back

    A 20-minute check shows which of the five parts of your store is the bottleneck right now.Chapter 1

  2. Make every order pay for its ad

    Set your prices, bundles and add-ons so a sale still leaves a profit after you pay Facebook.Chapters 2 and 3

  3. Keep good ads coming

    A weekly routine for making and testing new ads, so you are never waiting for one lucky winner.Chapters 4 and 5

  4. Make sure shipping and cash keep up

    A shipping partner you can hold to account, simple stock rules, and a 13-week cash plan so growth doesn't empty your bank account.Chapters 6 to 9

  5. Bring customers back, and run it every week

    Emails and repeat orders that make each customer worth more, and one page to run all five parts together.Chapters 10 to 12

Start with the checklist for your first 30 days. How far and how fast you go depends on your store and the work you put in. The book doesn't promise you a number. It shows you what to do, and in what order.

Plate 1

Look inside before you buy.

No screenshots of anyone's income. These are real pages from the book.

The contents page of The 1,000-Order Playbook
Fig. 1The contents: 12 chapters. Each one ends with something you build for your own store.
Chapter 1 worked example page
Fig. 2Chapter 1's worked example: Facebook says a sale costs $24, but the real cost is $34.07, so the first order loses $4.07. Then a 20-minute check that shows what is holding your store back.
The four places a store gets stuck, a table in Chapter 1
Fig. 3Chapter 1 names the four places a store gets stuck: the offer, tired ads, shipping and operations, and cash. It also shows what each one feels like from the inside.
Chapter 3 table: what happens to profit when ads cost more
Fig. 4Chapter 3's worked example: when ads cost 15% more, a $3.93 profit per order becomes a $0.57 loss. Chapter 3 also shows the most you can pay to win a customer and still break even.
Plate 2

Why growing an online store gets harder.

The things that got your store this far usually stop working as it grows. Here is what changes:

  1. Spending more on ads stops bringing in orders at the same cost.
  2. Your shipping partner starts running late and sending the wrong items.
  3. Cash gets stuck in stock faster than it comes back.
  4. You become the bottleneck for every decision.

None of that means you are not working hard enough. It means your store needs a system, and that is what this book is about.

Plate 3

Five parts of your store.

The book treats your store as five parts that have to work together. Their first letters spell ORDER, so they are easy to remember:

  1. Offer: what you sell

    Prices, bundles and add-ons that still leave you a profit when you pay for ads.

  2. Reach: your ads

    A steady way to make and test new ads, instead of hoping for one lucky winner.

  3. Delivery: shipping

    Choosing a shipping partner, keeping stock under control, and keeping your promises to customers as orders grow.

  4. Engine: cash

    Planning your cash and paying for stock: the thing that quietly holds a store back long before customers run out.

  5. Retention: repeat buyers

    Emails, texts and follow-ups that bring customers back, so every new order is worth more.

Plate 4

12 chapters. Each one ends with something you build.

A hands-on read that follows the five parts. The value is in what you build from it:

Fig. 5

The store scorecard page from Chapter 1

  1. Chapter 1 · Where stores get stuck.

    The four places a store gets stuck, a worked example where Facebook says a sale costs $24 but the real cost is $34.07, and a 20-minute check that shows which one is holding your store back.

    You build: a scorecard of where your store stands today.

  2. Chapter 2 · Setting up your offer for paid ads.

    You build: a plan for your prices, bundles and add-ons.

  3. Chapter 3 · The numbers that pay for growth.

    How much profit each order really leaves you, the most you can pay for a sale and still break even, and what happens when ads, returns or shipping cost more.

    You build: a simple profit model for your store.

  4. Chapter 4 · Organising and testing your ads.

    You build: a weekly routine for testing and growing ads.

  5. Chapter 5 · Making new ads every week.

    You build: a kit for making new ads.

  6. Chapter 6 · Shipping that holds up as you grow.

    You build: a checklist for choosing and managing a shipping partner.

  7. Chapter 7 · Stock rules and routines that run without you.

    You build: your stock rules and routines.

  8. Chapter 8 · Cash flow and a 13-week plan.

    You build: a 13-week cash plan.

  9. Chapter 9 · Paying for stock without running out of cash.

    You build: a guide for choosing how to pay for stock.

  10. Chapter 10 · Bringing customers back.

    You build: a map and calendar of your customer emails.

  11. Chapter 11 · Subscriptions and repeat orders.

    You build: a plan for repeat sales.

  12. Chapter 12 · Running all five parts together.

    You build: a one-page dashboard for your store.

You also get the ORDER one-page map and a checklist for your first 30 days. It is a 12-chapter PDF: $37 one-time, instant PDF download, 30-day money-back guarantee.

Plate 5

Is this for you?

It is for you if…

  • You already run an online store with steady sales from paid ads, spending roughly $150–$2,000 a day on Facebook.
  • You have hit the point where spending more on ads stops working.
  • You would rather set up a system than collect more tips.

It is not for you if…

  • You haven't launched a store yet, or you don't have steady sales.
  • You want a magic button or an agency to do it for you.
  • You're not willing to change how your store runs.
Plate 6

The 1,000-Order Playbook

The 1,000-Order Playbook cover
  • 12 chapters, each ending with something you build for your own store
  • A simple profit model (Chapter 3): the most you can pay to win a customer
  • The ORDER one-page map: the whole plan on a single page
  • A first-30-days checklist: what to set up first
  • 30-day money-back guarantee: $37 one-time, instant PDF download
Get the Playbook, $37

The 30-day “read it risk-free” guarantee

Read the whole book and use it. If you don't feel it's worth far more than $37, email us within 30 days and we'll refund every cent. You can even keep the checklist. To be clear: this is a money-back guarantee on your purchase. It is not a guarantee of any sales, order volume, or income result. No honest book can promise that.

Plate 7

Common questions.

Is this for beginners?
No. It assumes you already run a store with real orders. If you haven't launched yet, it isn't the right place to start.
What exactly do I get, and how?
A PDF book, the one-page ORDER map and a 30-day checklist, sent to you instantly after you pay.
Is this another hype product full of big promises?
No. It's a manual. We make no promises about your results. We teach a method, and the work is yours to do.
Will it work for what I sell?
It's written to fit most online stores, but every store is different and results vary. You apply it to your own numbers and customers.
What's the refund policy?
A 30-day money-back guarantee on your purchase. If it's not worth it to you, email us and we'll refund you.

Set up the system.

Stop picking up tips one post at a time. Set up one plan that ties together what you sell, your ads, shipping, cash and repeat buyers.

Get the Playbook, $37